Prolite Rod Technology

Show Specials:

Show special on build-to-order Prolite rods: design and order yours at the Prolite booth (803). Prolite rods are also on sale at the Sportco booth.

New Products:

New: Start from a Prolite Build. Pick one of our proven rod setups and make it yours with your choice of grip, guides, wraps and colors. Hand-built rods also in stock.

Description:

Prolite Rod Technology builds custom fishing rods by hand in Olympia, WA, each one built around how you fish. We build for salmon and steelhead, trolling and downrigger, mooching, centerpin and float, halibut and deep drop, and bass, walleye and trout. Bring your species, water and technique to booth 803 and talk it through with the builders. You can design a rod from scratch, start from a proven Prolite build, or pick up a hand-built rod from stock. We also repair and rebuild rods.

Product Images:

Video